ProNoïa, a major franchise partner of the KFC brand in France, is financed to the tune of €85 million to accelerate its development

ProNoïa, whose head office is located in Pau (64), has, at the end of January 2023, 26 KFC restaurants in the South-West, Ile-de-France and Centre-East region, a number that has been growing strongly for 2 years, with the opening of about fifteen restaurants since mid-2021.

Relying on a motivated and experienced team, ProNoïa has demonstrated all its know-how in the development of franchised restaurants as well as in the financial management of restaurants and the group.

The French market continues to be a major growth segment for KFC, a brand specializing in chicken preparations, which has a growing market share and wishes to continue the network of territories and gain proximity to the French, by doubling its current fleet to reach 600 restaurants within 5 years.

Societex CF was commissioned exclusively by ProNoïa to assist it in structuring the transaction and seeking financial investors to ensure the continuity of its development in France.

Pierre TRITZ, President of ProNoïa: “ProNoïa was able to surround itself with the best advice, the best financing players, to finance an ambitious development plan and contribute to the influence of the KFC brand in France.  Beyond the purely financial aspect, we have managed to share values and a project that aspires to take our share of societal and environmental commitments that characterize sustainable growth.”